how we make money

simply.compare is free to use. we earn a commission when you click through and sign up with a provider. it never buys a better ranking.

the short version: we rank by merit - price, speed, rating, contract fairness. a commercial deal can nudge a rank slightly, but never enough to bury a better deal. if the best deal earns us nothing, it still goes top.

full detail on the ranking formula - including exact weights - is on the how we rank page.